Affiliate Program

Join the Second Friend Store's affiliate program to tap into the growing market of luxury consignment in Russia. With a focus on authentic branded clothing at attractive prices, fast delivery, and payment after fitting, it offers a unique and convenient shopping experience for customers. By promoting this affiliate program, you can cater to the target audience of women aged 25-40 in Moscow and Saint Petersburg, who are interested in luxury brands and related topics. Partnering with the Second Friend Store allows you to earn commissions while providing value to customers in the fashion niche.

The affiliate program for is available through Admit Ad.

secondfriendstore-ru-affiliate-program screen shot
Apply via Admit Ad

What are the Features and Benefits of this Program?

Buy branded clothing at low prices in the Second Friend Store. Only original and interesting items. Weekly assortment updates in the SFS consignment store. SFS is the first resell platform in Russia for buying and selling luxury and premium brand items. Our mission is to provide the best experience with the resell platform, and our customers' time is our key value.

Advantages for customers: Authentication and selection: all items on our platform undergo a two-step verification process for authenticity and compliance with SFS recommendations regarding relevance, condition, and brand policy. You can be sure that our catalog only features genuine items in good condition. Fast delivery: We offer the fastest delivery times - from 1 day - because all items are stored in our warehouse, have been authenticated, and are ready for shipment. Payment after fitting: important for reselling, as all items are unique, from different brands and collections. Attractive prices: to offer the best value assessment for items, we have developed our own calculator that takes into account current retail prices and our sales history. Transaction security: you make purchases in our store, not from a private individual, so we take responsibility for your comfort. Offline store: personal acquaintance with the project and the opportunity for free self-pickup from the center of Moscow.

Target audience profile: Mostly women aged 25-40 who already want to wear expensive quality items but cannot yet afford regular shopping in luxury retail. Well-versed in luxury and premium brands. Geography: Moscow and Saint Petersburg. Interests: Besides clothing, footwear, and accessories, they are interested in beauty, interior design, and sailing. They use iPhones. Popular products: The most popular brands in the Second Friend Store are major fashion houses such as Chanel, Prada, Louis Vuitton, Gucci, Bottega Veneta, Saint Laurent, Christian Dior, Celine, and Hermes. Special attention should be given to Maison Margiela, Balenciaga, Vetements, Yohji Yamamoto - these brands sell quickly due to the presence of a smaller but more loyal audience of fans. There is also high interest in newer luxury brands such as The Row, Khaite, or more democratic ones like Toteme, Nanushka, Jacquemus, etc. Luxury bags are the most attractive category with the highest turnover. In terms of the number of items in the overall stock, clothing leads (approximately 60%), followed by bags and footwear, with accessories being the last category.

Brand positioning recommendations: Since we have a high average check (~30,000 RUB) and mainly luxury brands, it is important to move away from positioning as a second-hand or consignment store. We focus on luxury and premium brands, service for our customers, authentication, and the opportunity for free fitting before purchase. Delicate communication and absence of aggressive purchase appeals are part of our tone of voice.

Who offers the affiliate program and how can I join?

The partner program is available through Admit Ad. Some of the details are listed below.

Are there any similar or alternative programs to the Affiliate Program to promote?

Here are some alternatives to the Affiliate Program.